The economy was designed,

        it can be redesigned     

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We are a ‘think and do tank’ working to reshape the economic system for people and planet.

Who we are

We are part of a global alliance working to transform the economic system.

Aotearoa is one of 20 countries that form part of the international Wellbeing Economy Alliance (WEAll).

Through building a new economic system we can address the root causes of major challenges such as poverty, inequality, climate change, and biodiversity loss. 

Why the economy?

The economy underpins nearly every aspect of our lives, environment and society.  Simply put, it is the way we produce and provide for each other.  Right now our economic system is not delivering wellbeing for people or planet.

But, “the economy” is not a fixed or unchangeable system. Its rules and structures can be redesigned.

What is a wellbeing economy?

A Wellbeing Economy is an economy designed to serve people and the planet, not the other way around. Rather than treating economic growth as an end in and of itself and pursuing it at all costs, a Wellbeing Economy puts our human and planetary needs at the centre of its activities, ensuring that these needs are all equally met, by default.

We can lay new tracks and build a better future for current and future generations, and te taio.

Leave it in the 1980s

Our current economic system (neoliberalism) is not here by default. It is the result of deliberate policy choices made 40 years ago.

Like many things in the ‘80s, we think some of these policies are in need of a refresh.

Let’s leave where it belongs: in the 1980s.

  • We need to turn today's economies, which are degenerative by default, into ones that are regenerative by design.

    Kate Raworth, Wellbeing Economy Alliance Ambassador and author of Doughnut Economics

  • As individuals our actions add up. As leaders our decisions will play out for decades, and sometimes centuries, to come.

    Sophie Howe, WEAll Ambassador and former Welsh Future Generations Commissioner

What we do

  • We host events, conferences and international speakers

    We host online and in-person events to share knowledge, foster connections, encourage collaboration. Come along to one of our upcoming events by RSVPing below.

  • We publish research and amplify new economic narratives

    We create new knowledge about economic systems, demonstrate a wellbeing economy in practice, and support decision makers to implement wellbeing strategies. We amplify mahi that advances wellbeing economies and share our own inspiring vision, redefining the boundaries of what the economy can be.

  • We connect changemakers

    With an engaged network of over 2000 people, we connect MPs, councillors, experts, business leaders, community organisations, researchers and passionate people. Including supporting a global policymakers network and convening local government networks.

  • 2025 was our biggest year yet

    In 2025 we launched 3 major reports, ran 36 events, spoke at 22 conferences and events, delivered 11 workshops, wrote and presented 7 government submissions and shared our mission on 5 podcasts.

Upcoming events

Research and reports

  • Blueprint for Prosperity: 10 missions for a wealthier, more resilient economy

    Blueprint is A bold, practical roadmap to chart a way to a more resilient future.

  • Policy for the Public Good

    The work of Local Government is essential for the public good.  More than just roads, rates, rats and rubbish - local government is a key part of the local economy, enabling local wellbeing. This guide shares 100 common-sense, evidence-based policies for local councils, along with 80 real-world case studies.

  • Amplifying Māori Approaches

    Māori economies offer powerful leadership, values and practices that can seed a more just, regenerative economic future for all - one grounded in care for people, place, and future generations. This landmark report amplifying this leadership, and showcasing how Māori economic approaches provide a positive, values-led alternative to the current, broken business-as-usual model

  • Community Wealth Building: An equitable approach to economic development for Aotearoa New Zealand

    Community Wealth Building is an approach to economic development that has the potential to help New Zealand build more prosperous, equitable, sustainable and resilient local communities.

  • How to talk about budgets and taxes for public good: a narrative briefing paper

    WEAll Aotearoa was proud to partner with The Workshop on a briefing paper that informed readers of the tools to shift the narrative on tax and budgets, two big tools we need to get right to deliver wellbeing for people and nature.

  • Towards a Wellbeing Economy in Porirua, Aotearoa New Zealand

    This report is for people and communities striving for human and ecological flourishing through wellbeing economy policies.

Past event: Gary Stevenson in Aotearoa:

The choices we have to make about the kind of economy we want

The reason your living standards are falling. The reason your kids can’t buy a house. Is because of growing inequality.
— Gary Stevenson

In March 2026, we sponsored Gary Stevenson’s public talk in Tāmaki Makaurau. The following day we hosted an inequality hui with campaigners and community workers.

Tomorrow Together is a movement for intergenerational fairness in Aotearoa New Zealand. It’s grounded in the belief that the choices we make today should ensure a thriving future for generations to come. At the centre of the campaign is a call for a Future Generations Act: a cornerstone for long-term decision-making that puts people and planet first.

We’ve just released a discussion document that poses nine key questions for our future.

We want to know what you think.

Campaign: Tomorrow Together

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